First of all let me give some speech about "Social media" . So What is
Social Media??is a way for people to communicate and interact online. While it
has been around since the dawn of the World Wide Web, in the last 10 years or
so we've seen a surge in both the number and popularity of social media sites.
It's called social media because users engage with (and around) it in a social
context, which can include conversations, commentary, and other user-generated
annotations and engagement interactions.
What Is Social Media Marketing?
Social media marketing
refers to the process of gaining traffic or attention through social media
sites.
Social media itself is a
catch-all term for sites that may provide radically different social actions.
For instance, Twitter is a social site designed to let people share short
messages or “updates” with others. Facebook, in contrast is a full-blown social
networking site that allows for sharing updates, photos, joining events and a
variety of other activities.
How Are Search & Social Media Marketing Related?
Why would a search marketer — or
a site about search engines — care about social media? The two are very closely
related.
Social
media often feeds into the discovery of new content such as news stories, and
“discovery” is a search activity. Social media can also help build links that
in turn support into SEO efforts.
Many people also perform searches at social media sites to find social media
content. Social connections may also impact the relevancy of some search
results, either within a social media network or at a ‘mainstream’ search
engine.
Social Media Marketing At Marketing Land
Marketing
Land is the sister site to Search Engine Land that covers all facets
of internet marketing, including these popular topics within social media
marketing:
Why does my company need social media?
Whether you are running a small, local operation, or heading a
global, enterprise-level effort, the statistics above make it clear: Your
customers are online. They are interacting in social channels with their
friends, colleagues, and other brands in search of information,
recommendations, and entertainment. If your company is not around to answer, a
competitor will be. In doing so, your competitor will quite likely take away
the customer at hand, along with anyone else listening.
There are tons of opportunities to add value—even to
delight!—and making that connection can help build a person's relationship with
a company, brand, or representative. Those relationships create the foundation
for what can eventually become one of your greatest marketing assets: customer
advocacy.
Advocacy is the
nirvana of social media, and it is through
advocacy that your efforts start to truly scale and grow. It shows that your
brand is doing such an amazing job that your customers shout about your brand
from rooftops, sharing their opinions and experiences with their networks. That
sharing is the best marketing a brand can ask for.
Identifying potential advocates is a good
first step. You can use social tools (many of which are outlined in the rest of
this guide), site data, customer data, and even your own observations to help
you pick out which customers are likely to go to bat for your brand. You'll
want to figure out what is most important to those potential advocates. What
are they looking for? Are they fishing for recognition? Are they excited by
exclusive access to news and/or content? Figure out what type of advocates your
brand attracts and find ways to recognize them for their advocacy. It is
important to note, though, that most of your greatest community relationships will
be built organically. While your research and brand knowledge encourages people
and helps you put the right foot forward, relationships take time.
The transition from a passive web to an
interactive web has brought with it many changes affecting how individuals
connect with one another and also how businesses operate. At this stage in the
game, it's fair to say that a web presence is critical to the success of a
business. You can't get ahead if you're ignoring your customer's online
conversations or opting to look the other way. Use this opportunity to get
closer to your audience than ever before—reach more people in a genuine and
authentic manner, drive more qualified site traffic, increase the authority of
your brand, engage the people who influence your customers' behavior, and gain
the data necessary for insights-based business decisions.
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