How to Generate More Leads From Your Website 5 Easy Tricks

Conversions are a common problem with online sales: you can drive leads (traffic) to your site, but you can’t convert them to sales. This leaves you wondering what’s going on, what are you doing wrong, or if there is something wrong with the product or service you are trying to sell. Chances are, there isn’t anything wrong with your product or service; rather, there is a problem with your site and its lead conversion optimization.

Here are 5 tricks to generate more leads from your website and to help you optimize conversions on your leads.

1. Make sure you have a visible and clickable phone number on your mobile site. This is crucial, because at least 80% of the consumers in your market are using their smartphones to shop. When someone shops online using their smartphone, they are 70% likely to take some sort of online action within an hour, so you want to make sure they are able to take action on your product or service. Having a visible and clickable phone number means they can just click or tap the number, and call you to place their order!

2. Remove any unnecessary opt-in fields. No-Risk SEO was able to improve their client conversion by 60.18% by removing opt-in fields that weren’t necessary. People don’t want to fill out a bunch of fields to get information about your product; they want to do as little as possible and get as much information as possible. By removing fields you really don’t need, you will ensure your shoppers are more likely to convert from leads to sales.

3. Have your opt-in form on the landing page, rather than a Call To Action that leads to an opt-in form.If you really want to have your customers opt in to your service or product, make it as easy for them as possible. Every click is a barrier to converting a lead to a sale, so you want to remove as many barriers as you can.

4. Have Testimonials “Above the Fold”. More than 70% of Americans have stated that they look for product reviews before they make a purchase, and nearly 63% of consumers indicate that they are more likely to purchase from a website with product reviews and ratings. Have your testimonials near the top of your site, so people can readily see how great your product is.

5. The More Landing Pages the Better. In a survey of 4,000 lead generation businesses, those businesses with 31 to 40 landing pages generated seven times more leads than those with only 1 to 5 landing pages. Businesses with more than 40 landing pages? Those businesses generated twelve times more sales than businesses with only 1 to 5 landing pages.

These 5 tricks to generate more leads from your website will help you convert your leads into sales, meaning more profit for you. Ignoring these five basics can mean the difference between someone just visiting your site and someone visiting your site and then making a purchase. Remember, too, that you have no more than 8 seconds to grab your consumer’s attention and compel them to purchase your service—after an average of 8 seconds, most visitors will leave a site and move on to another one.

Please leave a comment below if you have any other important tips to generate more leads from a website.

Social Media Marketing What's and Why

First of all let me give some speech about "Social media" . So What is Social Media??is a way for people to communicate and interact online. While it has been around since the dawn of the World Wide Web, in the last 10 years or so we've seen a surge in both the number and popularity of social media sites. It's called social media because users engage with (and around) it in a social context, which can include conversations, commentary, and other user-generated annotations and engagement interactions.

What Is Social Media Marketing?

Social media marketing refers to the process of gaining traffic or attention through social media sites.

Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or “updates” with others. Facebook, in contrast is a full-blown social networking site that allows for sharing updates, photos, joining events and a variety of other activities.

How Are Search & Social Media Marketing Related?

Why would a search marketer — or a site about search engines — care about social media? The two are very closely related.

Social media often feeds into the discovery of new content such as news stories, and “discovery” is a search activity. Social media can also help build links that in turn support into SEO efforts. Many people also perform searches at social media sites to find social media content. Social connections may also impact the relevancy of some search results, either within a social media network or at a ‘mainstream’ search engine.

Social Media Marketing At Marketing Land

Marketing Land is the sister site to Search Engine Land that covers all facets of internet marketing, including these popular topics within social media marketing:

• Facebook
• Instagram
• Twitter
• Pinterest
• Google+ 
• Linkedin
• YouTube

Why does my company need social media?

Whether you are running a small, local operation, or heading a global, enterprise-level effort, the statistics above make it clear: Your customers are online. They are interacting in social channels with their friends, colleagues, and other brands in search of information, recommendations, and entertainment. If your company is not around to answer, a competitor will be. In doing so, your competitor will quite likely take away the customer at hand, along with anyone else listening.

There are tons of opportunities to add value—even to delight!—and making that connection can help build a person's relationship with a company, brand, or representative. Those relationships create the foundation for what can eventually become one of your greatest marketing assets: customer advocacy.

Advocacy is the nirvana of social media, and it is through advocacy that your efforts start to truly scale and grow. It shows that your brand is doing such an amazing job that your customers shout about your brand from rooftops, sharing their opinions and experiences with their networks. That sharing is the best marketing a brand can ask for.

Identifying potential advocates is a good first step. You can use social tools (many of which are outlined in the rest of this guide), site data, customer data, and even your own observations to help you pick out which customers are likely to go to bat for your brand. You'll want to figure out what is most important to those potential advocates. What are they looking for? Are they fishing for recognition? Are they excited by exclusive access to news and/or content? Figure out what type of advocates your brand attracts and find ways to recognize them for their advocacy. It is important to note, though, that most of your greatest community relationships will be built organically. While your research and brand knowledge encourages people and helps you put the right foot forward, relationships take time.

The transition from a passive web to an interactive web has brought with it many changes affecting how individuals connect with one another and also how businesses operate. At this stage in the game, it's fair to say that a web presence is critical to the success of a business. You can't get ahead if you're ignoring your customer's online conversations or opting to look the other way. Use this opportunity to get closer to your audience than ever before—reach more people in a genuine and authentic manner, drive more qualified site traffic, increase the authority of your brand, engage the people who influence your customers' behavior, and gain the data necessary for insights-based business decisions.

Read related article:

What is Web Design and How it's work (Basic)

SEO (Search Engine Optimization) Ins and Outs